Seymour Home Launches at Great Indoors
By Staff -- Home Textiles Today, 4/23/2007 12:00:00 AM
New York —
The Great Indoors unit of Sears is launching the new Jane Seymour Home Collection as a major lifestyle brand in its 16 stores this month.
In addition, the collection will debut on Amazon's lifestyle section and on the Jane Seymour website, janeseymourhomecollection.com, in May, said Howard Winkler, president of the Sommerset Group, which is a partner with Seymour in the program.
The Great Indoors is featuring eight beds, plus a collection of stand-alone decorative pillows, home fragrances and candles. The program is featured in the company's May White Sale catalog, and also will be promoted via a number of personal appearances by Seymour in the retailer's stores.
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