SHANGHAI, China—Originality, quality and consistency are the hallmarks of fast-growing bedding and accessories supplier Sunwin Industry.
Sunwin was founded in 2002 by owner Shadow Wang, and has quickly become a major producer of bed linens, throws, blankets, juvenile bedding, bathrobes and decorative accessories. The company currently has annual sales of approximately US $50 million and manufactures 100 percent of its products for the export trade.
The U.S. represents the company’s largest market, accounting for an estimated 70 percent of its annual sales. Sunwin also is expanding and diversifying its distribution into a variety of other export markets, including Europe, the U.K., Germany, Spain, France, Australia and South Africa.
Sunwin supplies its high-quality products to a broad spectrum of retail customers, including high-end specialty retailers such as Pottery Barn, West Elm, Nordstrom and John Lewis; mid-tier retailers such as Kohl’s, Sears and Debenhams; and mass merchants such as Target, Primark and Carrefour.
The company invests 20 percent of its gross profits in product design and development, and its nine professional designers specialize in creating highly styled designs and innovative products. Under the direction of London designer Kay Boyd, who serves as chief designer, Sunwin has been a pioneer in the use of new fibers and fancy yarns, including bamboo fibers, organic cotton, soybean fibers, corn fibers and milk fibers. Indeed, Sunwin has been so successful with interesting fibers and fabrics that the company earned the nickname “King of Chenille.”
Sunwin’s creative design team is supported by four state-of-the-art manufacturing facilities totaling more than 50,000 square meters. The plants have more than 1,600 employees using the most modern equipment, including 9-gg, 7-gg, 5-gg, 3-gg and 1.5-gg Stoll and Karl-Mayer knit and jacquard looms.
These manufacturing facilities are capable of producing a wide variety of woven fabrics, jacquard fabrics, knits, warp knits, crocheted fabrics, quilted fabrics and embroideries, all of which are used in the company’s finished home textiles products. Sunwin also has a separate, 2,200 square meter head office in Shanghai, which houses two showrooms, one dedicated to the adult bedding line and another showcasing infant bedding, juvenile bedding and other children’s products.
Sunwin works very closely with its retail customers to develop original designs and constructions at competitive price points. The company is expanding its marketing efforts, and intends to partner with apparel-driven brands in the future, in order to heighten its profile in the international marketplace.