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Selection drives online searches for home products

-- Home Textiles Today, 10/22/2009 9:36:00 AM

New York – Although consumers shop online for just about every type of product today, the rationale of doing so varies by category, according to a new report by consultant firm WSL Strategic Retail.

Online shoppers for home goods are pursuing selection, looking to “satisfy their passion for something new or unique, or to just be sure they’ve seen it all.”

Selection is also the motivating factor for online shoppers of books, music, toys, computers, electronics, fashion, jewelry, fragrance, skin care and greeting cards, the firm reported.

Cosmetic and clothing shoppers are also seeking out brands, while consumers of electronics, computers, toys, travel and entertainment also expect peer reviews.

The overarching reasons to shop online remain price, saving time and free shipping, said WSL. However, the firm recommends category-specific marketing strategies to respond to shifting consumer expectations.

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  Satisfy a passion?
  I am passionate about the lack of knowledge, experience or concern of the rare sales person in retail stores.
  I can get more information from a website, find what fills my needs and get shipping in 48 hours.
  Today I did exactly that from Amazondotcom buying 3 "housewares" items that would require 3 locations, 3 salespersons and 3 unpleasant experiences. With Amazon it took 25 minutes including the search. I will have them tomorrow.
  As more internet retailers broaden their assortments, shopping online has become convenient, expedient and satisfying.
  I leave Passion for the Arts.

  
  

  
  

  Julian Tomchin - 2009-10-22 18:06:00 EDT
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