Jeep rides into bedding

By Staff -- Home Textiles Today, 8/3/2005 1:13:00 PM

NEW YORK -- Jeep Consumer Products has signed a licensing partnership with Whisper Soft Mills for a line of active lifestyle themed bedding and room décor for young boys.

The new bedding line for Jeep, a registered trademark of DaimlerChrysler Corporation, caters to boys ages 9 to 14 and will feature outdoor-adventure, extreme sports and lifestyle basics with an emphasis on a rugged “4-x-4” appeal, the company said.

The line will include printed comforters, cut-and-sew detailed comforters, quilts and throws, printed sheets, novelty accent pillows, window fashions, accent rugs, blankets and slumber bags. The room décor line, which has been designed to coordinate with the bedding line, will include lamps, wall shelves, nested bins and other personal storage pieces