Chinese mill makes Showtime debut

By Staff -- Home Textiles Today, 7/11/2005 12:36:00 PM

HIGH POINT -- Hightex is a first-time exhibitor at Showtime here this week, and may be the first Chinese mill to sell directly at the semiannual fabric fair.

Wenlong Lu, president and founder of the company, planned to be at the Hightex booth in Suites at Market Square , to introduce his company to the U.S. market.

Brad Harper, vice president of sales, North America , said: "Hightex USA will be marketing in the U.S. in the traditional mill fashion. Direct sales agents will be paid the standard industry commissions on direct shipments to select U.S. customers. Lead times are six to eight weeks, with 300-yard minimums."