Sears Boosts Credit Card Features

-- Home Textiles Today, 11/23/2009 12:00:00 AM

Hoffman Estates, Ill. —

Sears is adding new features to its credit card and is launching a new platinum card.

The Sears card will offer cardholders to see their credit score for free at any time. A “credit score simulator” tool will show them how to improve their score.

Sears is also inaugurating monthly sales for cardholders only featuring extra discounts, deferring interest financing offers and special coupons.

The new Sears Platinum MasterCard will offer a rewards program that gives cardholders one point for every $1 they spend. All current Sears Gold MasterCard holders will have access to platinum card benefits.

“The recent changes in the credit card industry are making their way across all retail credit programs, which includes Sears and those of our competitors as well,” said Susan Ehrlich, president, Sears Financial Services, a division of Sears Holdings. “As a retailer, we also want to do everything we can to give cardholders more retail value.”