Daniadown enters the U.S. market

By Staff -- Home Textiles Today, 2/16/2004 2:00:00 PM

VANCOUVER, B.C. — Denver-based Gabler & Associates, which handles Peacock Alley and other high-end firms, has been selected to represent the Canadian Daniadown line of fashion bed linens and down products in Colorado, Idaho, Wyoming, Montana, Utah, Nebraska and New Mexico.

The partnership between the firms marks Daniadown's first foray into the U.S. market.

"We have decided to focus on the western and mountain states first, and then build our U.S. business from there," explained Daniadown Vice President of Sales Richard Earthy. "In western Canada, we have 16 Daniadown-branded retail stores, so this makes us a little different in that we are getting day-to-day feedback from our stores and can adjust our products based on how effectively they are selling."