Coelima to distribute Coteminas goods in Europe

By Staff -- Home Textiles Today, 1/21/2005 12:19:00 PM

SAO PAULO, Brazil — Brazilian towel and sheet manufacturer Coteminas has signed a contract with Coelima giving the Portuguese bedding and bath supplier exclusive rights to distribute Coteminas' products throughout Europe from its base in Guimaraes, Portugal. As a result of this partnership, Coteminas will now have access to more than 400 million potential clients worldwide.

According to Joao Batista Bonfim, a Coteminas spokesperson, at the present time, the deal will serve as a test run in the European market that ultimately should lead to direct exportation of its products to Europe . Although Coteminas currently does some business in Europe , it primarily focuses on selling to the Brazilian and American markets, the latter through a similar partnership with Springs Industries.

Bonfim explained that Coteminas selected Coelima because it is a company that is "well established in the European Union with a strong distribution network."