Arrow Home Fashions to create home line for Telemundo properties
-- Home Textiles Today, 4/14/2010 12:41:00 PM
New York – Branded entertainment company Big Tent Entertainment has forged a new licensing agreement with Arrow Home Fashions, a division of BCP Home, to develop a full line of home décor inspired by NBC Universal-owned and Spanish-language channel Telemundo.
Through the multi-year agreement, Arrow Home Fashions will design and manufacture fashion bedding, window treatments, bath accessories, towels and table linens for adults and children under the network's established brand names, which include Mujer de Hoy and Futbol Estelar. Each product will feature a “100% Telemundo seal of approval."
The initial product line is set to launch at retail in North American in fall 2010. Big Tent Entertainment, which is the licensing agent for the Telemundo brand, brokered the Arrow Home Fashions deal on behalf of NBC Universal Television Consumer Products Group.
“Telemundo is best known for its dynamic line-up of original programming and we feel that we can translate that brand experience into home décor with a comprehensive product line that represents the core values that Telemundo exudes while meeting the needs of the U.S. Hispanic community,” said Peter Weintraub, president and owner of Arrow Home Fashions.
Arrow and Telemundo are hoping to appeal to the U.S.’s growing Hispanic market, which encompasses more than 46 million people with combined spending power of more than $860 billion.
The new product lineup includes prints and wovens with intricate details in the various categories: