Thorndike Mills debuts Susan Branch line
-- Home Textiles Today, 2/9/2009 4:14:00 PM
Palmer, Mass. – Family-owned-and-operated braided and hooked rug company Thorndike Mills has partnered with Martha’s Vineyard artist Susan Branch to create a collection of rugs, chair pads and decorative pillows that targets gift retailers.
The Home Sweet Home collection is a wool, hand-hooked assortment in two sizes of rugs – a 2-foot-by-3-foot accent and a 2-foot-6-inch-by-4-foot oval – as well as 15-inch square chair pads and 18-inch square decorative pillows.
All the pieces will don Branch’s watercolor artwork, which spans many familial themes, like home; cooking, childcare, the four seasons, “and all the little things in life,” Branch said.
The product will be ready for delivery to retail in April, said Karen Garabedian, Thorndike’s national sales manager. The collection is made to match to Branch’s existing fabric lines and other products.
Branch, a self-taught artist and author of 14 hand-written and water-colored books published since 1986, has licensed her work to other product categories, including fabrics, fine china, stationery, pajamas, and her annual calendar.
“The designs are diversified, but all share that common Susan Branch signature style,” said Mitchell Garabedian, president. “There are patterns for those that are drawn to a more nautical feel, such as Summer Day, to designs that appeal to the home baker, such as Cupcakes.”
There is also a holiday line in the works.
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