Comps rise on Halloween spirit
-- Home Textiles Today, 10/27/2009 7:18:00 AM
Third
week of October year-over-year % change
| Week ended | 10/10 | 10/17 | 10/24 | 10/31 | Month | Target |
| *Including chain stores and traditional department stores Source: Johnson Redbook Index |
||||||
| Department stores* | -1.9 | -2.9 | -2.1 | -2.0 | -2.1 | |
| Discounters | 2.1 | 1.9 | 2.4 | 2.1 | 1.6 | |
| Redbook Index | 0.6 | 0.5 | 0.7 | 0.6 | 0.3 | |
New York – Sales of Halloween merchandise helped push comps up for the fourth week in a row, the Johnson Redbook reported today.
The Johnson Redbook Retail Sales Index for the third week of October rose 0.7% compared to the sale week in 2008.
Department stores still reported aggregate negative comps, down 2.1%, but that was an improvement over the preceding week’s 2.9% drop in the channel.
As sales of costumes, candy and decorations rose over last year, discounter’s comps improved to 2.4% during the week ended Oct. 24, compared to a gain of 1.9% the prior week.
“Some discount stores and drug stores started to cut prices on Halloween-related merchandise earlier than usual to lure shoppers to other higher margin products,” said Catlin Levis, Redbook analyst.
Month-over-month, the index climbed 1.8%.
As October winds to a close this week, retailers are expecting last-minute shopping to pump Halloween sales further, said Levis. She noted that since Halloween falls on a Saturday this year, more people are expected to celebrate.
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