Wearbest in Fresca Tela launch

-- Home Textiles Today, 3/4/2009 8:38:00 AM

Garfield, N.J. – Wearbest Sil-Tex Mills is launching its latest jacquard decorative fabric development under the brand Fresca Tela; it is designed to fill a need in the healthcare market.

The company has developed a high performance fabric construction to answer the demands of baby boomers and their parents for a warmer, more luxurious living environment that also has high performance qualities, said Irwin Gasner, president and ceo.

Fresca Tela is a blend of 100% solution dyed nylon warp yarn and an array of filling yarns using post-consumer polyester yarns as well as the company’s established Bela-Dura boucle and chenille solution dyed olefin yarns. Wearbest has replaced its former solution dyed olefin supplier, American Fiber & Yarns with Fiber Technology of Dalton, Ga.

A key feature of the Fresca Tela collection is that the fabrics are bleach cleanable – an element that is considered a needed product for this growing market, Gasner added.

The launch collection consists of about 30 patterns, and more will be added immediately. Price points are $12 to $20 a yard for loomstate, and extra for healthcare processes such as Crypton.