Seasons catalog takes aim at new 'target'
By Staff -- Home Textiles Today, 6/11/2002 12:00:00 AM
Minneapolis — The Seasons catalog will be weathering its own change this summer, as parent company Target Corp. plans to reposition and launch the catalog as Marshall Field's Direct in August.
Target purchased the catalog, along with catalog titles Wireless, Signals, and I Love a Deal, when it acquired the Rivertown Trading Company in 1998.
On the website for the catalog group, www.giftcatalog.com, the company said that in the pages of the new catalog, "You'll find one home for superb gifts, leading fashions and decor designed with warmth and style." Visitors who join the mailing list for the new catalog will receive a 10 percent discount on their first purchases.
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