Cotton Inc. Launches 'Natural' in 85 Malls

By Staff -- Home Textiles Today, 5/19/2008 12:00:00 AM

New York —

The Cotton Incorporated "Natural" branding campaign is off and running with a four-tier platform of sweepstakes, gift-with-purchase, online and traditional marketing aimed at 85 malls across the country.

Anchored at website TheFabricOfOurLives.com, "The Natural Part of Everyday Life" sweepstakes offers the chance for 10 winners to receive a custom Cotton iPod shuffle.

"It was very important for us to break through the clutter in sustainability marketing that can sometimes confuse the consumer," said Paula Rosario, vp strategic alliances - consumer marketing, Cotton Inc.

Cotton Inc., funded by U.S. growers of upland cotton and importers of cotton and cotton textiles products, retained Pittsburgh-based consumer and business marketing firm Prisma Inc. to design the campaign.