Maitè Designs pleased with U.S. launch

By Staff -- Home Textiles Today, 1/26/2007 12:33:00 PM

Alpharetta , Ga. – Maitè Designs, which manufactures fine linens for the European and Japanese markets, recently celebrated its sixth-month anniversary in the U.S.

Headquartered in Quingdao , China , Maitè Designs recently unveiled a new collection for the U.S. market at the Atlanta International Gift & Home Furnishings Market.

“We believe we have unique products that will cater to the U.S. consumer. We also have the advantage of in-house production,” said Deepali Velayuthan, general manager of the North American Division.

Velayuthan said Maitè Designs’ long-term U.S. strategy will target retailers and wholesalers in a variety of distribution channels, customizing its marketing to cater to each. The company’s full product range includes bedspreads, comforters, sheets, pillows, curtains, robes, and table linens.