Kmart takes top spot for low-price textiles
By HTT Staff -- Home Textiles Today, 3/11/2002 12:00:00 AM
NEW YORK —
Few would argue that Wal-Mart does the best job of projecting a determinedly low-price image, but the true low-price leader for a market basket filled with commonly purchased bedding and bath products is Kmart, according to HTT's Spring Market Basket Survey.
The tab for Kmart's market basket containing seven opening price point home textiles items to outfit a typical bedroom and eight basic products for a bathroom rang up at $155.13, undercutting by 8 percent Wal-Mart's tab of $167.07 for similar product. And while the Kmart store visited by HTT did not stock one of the items on the Market Basket master shopping list — a bath sheet — neither did the Wal-Mart in this survey. Wal-Mart, in fact, also was missing a second item on the list, a tissue box. (For the complete store-by-store list of price points, brands and product details, see pages 10, 11 and 12.)
In an environment that has put all retailers under pressure to present value-oriented opening price merchandise, HTT surveyed assortments at nine of the country's top home textiles retailers: Wal-Mart, JCPenney, Kmart, Target, Sears, Bed Bath & Beyond, Linens 'N Things, TJX's Marshall's and Kohl's.
Editors set out with a prototypical shopping list for the bedroom and bathroom, and scouted for both the lowest and highest price point offerings in each store for each item.
Bedding products on the list included a queen-sized sheet set, comforter, dust ruffle, quilt, blanket as well as a pair of standard shams and a throw. Bath products included a bath sheet, bath towel, hand towel, washcloth, shower curtain, bath rug, soap dish, liquid dispenser and tissue box.
While not every store visited by HTT offered every product on the list, none of missing items caused a significant variation in the price of the market baskets. In fact, the mean variation between opening price point market baskets was 13.0 percent.
The closest ties in opening price point market basket totals were logged by Target (2 percent higher than Marshall's), Sears (6 percent above Linens 'N Things), and Wal-Mart (8 percent above Kmart).
The largest gaps between opening-price-point market baskets were found at Marshall's (23 percent higher than Wal-Mart), Bed Bath & Beyond (20 percent above Sears), Kohl's (17 percent above Bed Bath & Beyond), Linens 'N Things (13 percent above Target) and JCPenney (11 percent above Kohl's).
The distance between market basket prices was much greater in the upper-price-point area, where three retailers — Bed Bath & Beyond, JCPenney and Linens 'N Things — breached the $1,000 transaction mark. Bed Bath & Beyond's $1,633.83 ticket made it the white glove leader — not a great surprise considering that HTT surveyed the store that serves the New York City market.
JCPenney's top price point market basket came in at a healthy $1,101.94 but still managed to undercut Bed Bath by 33 percent. LNT swept in close behind, lagging Penney's top price point melange by just 7 percent.
Across the survey, the closest correlations between baskets appeared at Kmart (just 7 percent less expensive than Marshall's) and at Sears (9 percent lower than Linens 'N Things).
The greatest differences in top-tier market basket pricing, in addition to the JCPenney/Bed Bath gap, were found at Target (33 percent lower than Sears), Marshall's (25 percent lower than Target), Kohl's (18 percent lower than Linens 'N Things), Wal-Mart (17 percent lower than Kmart) and Kohl's (14 percent lower than Linens 'N Things).
The extent to which high/low retailing is practiced by the leading home textiles retailers also varied widely in the survey, with the country's two leading discounters maintaining the tightest ratios between opening price point and top price point market basket merchandise. Not surprisingly, Wal-Mart established the narrowest pricing range — roughly $55 between its lowest-priced washcloth and its highest-priced queen quilt. Kmart's span came in a little more than $13 broader, with roughly $68 separating its market basket low from its high.
The three greatest price point swings were recorded by Bed Bath & Beyond ($269), JCPenney (roughly $238) and Sears ($228).
While private label products featured heavily in the survey, supplier-branded products remain a robust part of the mix, especially at Marshall's, Bed Bath & Beyond, Linens 'N Things and Kohl's. Each of their market baskets carried an assortment that was more than 50 percent supplier-branded. Supplier brand presence was particularly strong in the top price point baskets, where 67 percent of the market baskets in the survey were filled with roughly 50 percent supplier brands or more.
And despite the rapidly growing incursion of import product on retail shelves, US-made product constituted the majority of the market basket spread for all but two retailers: Bed Bath & Beyond and Marshall's. Further, US-made product turned in strong showings in both opening price point baskets (with 78 percent of them carrying at least 50 percent US product) and top price point baskets (67 percent).
The top-drawer leaders
Top price point market baskets ranked highest to lowest
| Source: HTT research |
|
| Bed Bath & Beyond | $1,633.83 |
| JCPenney | 1,102.94 |
| Linens 'N Things | 1,028.83 |
| Kohl's | 841.84 |
| Sears | 768.84 |
| Target | 516.85 |
| Marshall's | 389.16 |
| Kmart | 363.85 |
| Wal-Mart | 301.40 |
Low-price leader board
Opening price point market baskets ranked lowest to highest
| Kmart | $155.13 |
| Wal-Mart | 167.07 |
| Marshall's | 206.92 |
| Target | 210.84 |
| Linens 'N Things | 238.83 |
| Sears | 252.08 |
| Bed Bath & Beyond | 301.83 |
| Kohl's | 352.83 |
| JCPenney | 391.35 |
Bed Bath & Beyond
| * Two individually packaged shams at $12.99 each. ** Two individually packaged shams at $69.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $24.99 | NA | 180-tc, cotton/poly | Bangladesh |
| Queen comforter | 79.99 | By Zorlu for Bed Bath & Beyond | cotton flannel | Turkey |
| Pair of standard shams* | 25.98 | Wamsutta Supercale | 200-tc, cotton | Pakistan |
| Queen dust ruffle | 29.99 | Bed Bath & Beyond | cotton/poly | USA |
| Queen quilt | 29.99 | NA | cotton | China |
| Queen blanket | 29.99 | Regency by Fieldcrest | cotton | US |
| Throw | 19.99 | Brentwood Originals | cotton/rayon | India |
| TOTAL RETAIL | $240.92 | |||
| Bath | ||||
| Bath sheet | $9.99 | J.R. United | cotton | Turkey |
| Bath towel | 4.99 | Newport by Utica | cotton | USA |
| Hand towel | 1.99 | Various manufacturers | cotton | Various |
| Washcloth | 0.99 | Various manufacturers | cotton | Various |
| Shower curtain | 14.99 | NA | vinyl | China |
| Bath rug | 12.99 | Fieldcrest | nylon | USA |
| Soap dish | 2.99 | Contempra by Creative Bath | plastic | NA |
| Liquid dispenser | 4.99 | Contempra by Creative Bath | plastic | NA |
| Tissue box | 6.99 | Contempra by Creative Bath | plastic | NA |
| TOTAL RETAIL | $60.91 | |||
| Total market basket $301.83 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $149.99 | Hotel Fine Linens/No. manuf. | 600-tc, cotton | USA/India |
| Queen comforter | 199.99 | American Pacific | cotton velvet | China |
| Pair of standard shams** | 139.98 | Bay Linens | cotton/poly | USA/Import |
| Queen dust ruffle | 159.99 | Bay Linens | poly/olefin/rayon/viscose | USA/Import |
| Queen quilt | 269.99 | Joseph Abboud/Hedaya Home Fashions | cotton | China |
| Queen blanket (tie) | 139.99 | Hotel Blanket/Faribault | cotton | USA |
| Mark Travers Collection | cotton chenille | Australia | ||
| Croscill Cotton Cashmere | cotton | Portugal | ||
| Melbourne/Faribault | merino wool | USA | ||
| Throw | 199.99 | 525 Made in America | lambswool, cashmere, viscose, nylon, angora | Hong Kong |
| TOTAL RETAIL | $1,259.92 | |||
| Bath | ||||
| Bath sheet (tie) | $39.99 | Indulgence by Croscill | cotton | Britain |
| Supima/Fieldcrest | cotton | US | ||
| Bath towel | 19.99 | Martex/WestPoint Stevens | cotton | Portugal |
| Hand towel | 14.99 | Martex/WestPoint Stevens | cotton | Portugal |
| Washcloth | 8.99 | Avanti | cotton | Canada |
| Shower curtain (tie) | 99.99 | Croscill | poly/rayon | US |
| Veratex | poly/rayon | US | ||
| Bath rug | 99.99 | Simply Spa | cotton | Portugal |
| Soap dish | 24.99 | NA | metal/glass | NA |
| Liquid dispenser | 29.99 | NA | metal/glass | NA |
| Tissue box | 34.99 | NA | metal | NA |
| TOTAL RETAIL | $373.91 | |||
| Total market basket $1,633.83 | ||||
JCPenney
| * Two individually packaged shams at $70.00 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen set | $28.99 | JC Penney Inc. | cotton/poly | USA |
| Queen comforter | 54.99 | JC Penney Inc. | cotton/poly | USA |
| Pair of standard shams | 39.98 | JC Penney Inc. | cotton/poly | USA |
| Queen dust ruffle | 39.99 | JC Penney Inc. | cotton/poly | USA |
| Queen quilt | 90.00 | American Pacific | cotton | China |
| Queen blanket | 29.99 | JC Penney Inc. | polyester | USA |
| Throw | 19.99 | JC Penney Inc. | cotton | USA |
| TOTAL RETAIL | $303.94 | |||
| Bath | ||||
| Bath sheet | 10.99 | JC Penney | cotton | USA |
| Bath towel | 3.99 | JC Penney | cotton | USA |
| Hand towel | 2.99 | JC Penney | cotton | USA |
| Washcloth | 2.49 | JC Penney | cotton | USA |
| Shower curtain | 11.99 | JC Penney | vinyl | Taiwan |
| Bath rug | 24.99 | JC Penney | cotton | USA |
| Soap dish | 6.99 | JC Penney | plastic | USA |
| Liquid dispenser | 7.99 | JC Penney | plastic | USA |
| Tissue box | 14.99 | JC Penney | plastic | USA |
| TOTAL RETAIL | $87.41 | |||
| Total market basket $391.35 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $160.00 | Veratex | cotton | China |
| Queen comforter | 240.00 | Croscill | cotton | USA |
| Pair of standard shams* | 140.00 | Croscill | cotton | USA |
| Queen dust ruffle | 100.00 | Croscill | cotton | USA |
| Queen quilt | 120.00 | JC Penney | cotton | USA |
| Queen blanket | 69.99 | Berkshire Blankets | cotton | NA |
| Throw | 49.99 | Kennebunk Weavers | cotton | China |
| TOTAL RETAIL | $879.98 | |||
| Bath | ||||
| Bath sheet | 10.99 | JC Penney | cotton | USA |
| Bath towel | 20.00 | Avanti | cotton | Canada |
| Hand towel | 16.00 | Avanti | cotton | Canada |
| Washcloth | 9.00 | Avanti | cotton | Canada |
| Shower curtain | 60.00 | Croscill | cotton | USA |
| Bath rug | 30.00 | JC Penney | cotton | USA |
| Soap dish | 19.99 | Croscill | resin | China |
| Liquid dispenser | 21.99 | Croscill | resin | China |
| Tissue box | 34.99 | Croscill | resin | China |
| TOTAL RETAIL | $222.96 | |||
| Total market basket $1,102.94 | ||||
Kmart
| * Two individually packaged shams at $11.99 each. **Packaged in groups of 25 washcloths. *** Two individually packaged shams at $17.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $29.99 | Home Essentials/WestPoint Stevens | 120-tc, cotton/poly | USA |
| Queen comforter | 29.99 | Home Essentials/WestPoint Stevens | cotton/poly | USA |
| Pair of standard shams* | 23.98 | Martha Stewart/NA | 180-tc | USA |
| Queen dust ruffle | NA | NA | NA | NA |
| Queen quilt | 12.99 | Piermont | cotton/poly | USA |
| Queen blanket | 9.99 | Home Essentials/NA | polyester | USA |
| Throw | 15.99 | Biederlack of America | acrylic/poly | USA |
| TOTAL RETAIL | $122.93 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 1.75 | Home Essentials/WestPoint Stevens | cotton | USA |
| Hand towel | 1.50 | Home Essentials/WestPoint Stevens | cotton | USA |
| Washcloth | 5.00** | NA | cotton | Pakistan |
| Shower curtain | 4.99 | Home Essentials/NA | vinyl | China |
| Bath rug | 4.99 | Home Essentials/NA | nylon | USA |
| Soap dish | 3.99 | Martha Stewart/NA | ceramic | China |
| Lotion dispenser | 4.99 | Martha Stewart/NA | deramic | China |
| Tissue box | 4.99 | Martha Stewart/NA | plastic | China |
| TOTAL RETAIL | $32.20 | |||
| Total market Basket $155.13 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $37.99 | Dan River Eyelet Lace | 180-tc, cotton/poly | USA |
| Queen comforter | 49.99 | Martha Stewart 4-Star/NA | cotton/poly | USA |
| Pair of standard shams*** | 35.98 | Dan River Eyelet Lace | cotton/poly | USA |
| Queen dust ruffle | NA | NA | NA | NA |
| Queen quilt | 69.99 | Martha Stewart/Keeco | cotton | China |
| Queen blanket | 38.99 | Martha Stewart/WestPoint Stevens | nylon and polyurethane (Vellux) | USA |
| Throw | 15.99 | Biederlack of America | acrylic/poly | USA |
| TOTAL RETAIL | $248.93 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 9.99 | Martha Stewart Pima/NA | cotton | USA |
| Hand towel | 7.99 | Martha Stewart Pima/NA | cotton | USA |
| Washcloth | 5.99 | Martha Stewart Pima/NA | cotton | USA |
| Shower curtain | 24.99 | Martha Stewart/NA | cotton | USA |
| Bath rug | 21.99 | Martha Stewart Extra Soft/NA | nylon | USA |
| Soap dish | 9.99 | Martha Stewart/NA | plastic | USA |
| Lotion dispenser | 18.99 | Allure | Ceramic | China |
| Tissue box | 14.99 | Martha Stewart/Allure | Stainless Steel | Taiwan |
| TOTAL RETAIL | $114.92 | |||
| Total market basket $363.85 | ||||
Kohl's
| * Two individually packaged shams at $14.99 each. ** Two individually packaged shams at $69.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $19.99 | Springs Villager | cotton/poly | USA |
| Queen comforter | 69.99 | Cannon Royal | cotton/poly | USA |
| Pair of standard shams* | 29.98 | Springs Villager | cotton/poly | USA |
| Queen dust ruffle | 26.99 | My Room My Way | NA | NA |
| Queen quilt | 59.99 | Country Basket, Keepsake Collection | cotton | China |
| Queen blanket | 29.99 | Chatham Beautyrest | cotton | USA |
| Throw | 24.99 | Woven Afghan Textured blocks | cotton | USA |
| TOTAL RETAIL | $261.92 | |||
| Bath | ||||
| Bath sheet | 18.99 | Sonoma | cotton | Pakistan |
| Bath towel | 7.99 | The Big One/Cannon | cotton | USA |
| Hand towel | 5.99 | The Big One/Cannon | cotton | USA |
| Washcloth | 3.99 | The Big One/Cannon | cotton | USA |
| Shower curtain | 17.99 | CHF/Jakson | vinyl | China |
| Bath rug | 17.99 | The Big One/Cannon | nylon | USA |
| Soap dish | 3.99 | Plastic bath accessories | plastic | USA |
| Liquid dispenser | 5.99 | Plastic bath accessories | plastic | USA |
| Tissue box | 7.99 | Plastic bath accessories | plastic | USA |
| TOTAL RETAIL | $90.91 | |||
| Total Market Basket $352.83 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $89.99 | Hollander Nob Hill | cotton | USA |
| Queen comforter | 149.99 | Sonoma | cotton | China |
| Pair of standard shams** | 139.98 | Sonoma | cotton | China |
| Queen dust ruffle | 39.99 | Sonoma | cotton/poly | China |
| Queen quilt | 149.99 | Sonoma | cotton | China |
| Queen blanket | 49.99 | Sonoma Soft One | acrylic/poly | Mexico |
| Throw | 39.99 | Sonoma | rayon | Hong Kong |
| TOTAL RETAIL | $659.92 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 17.99 | Martex Supima | cotton | USA |
| Hand towel | 13.99 | Martex Supima | cotton | USA |
| Washcloth | 9.99 | Martex Supima | cotton | USA |
| Shower curtain | 39.99 | Park B. Smith | cotton | India |
| Saturday Knight | vinyl | USA | ||
| Bath rug | 22.99 | Belair Townhouse/Mohawk | DuPont nylon | USA |
| Soap dish | 17.99 | Chapel Hill/NA | ceramic | China |
| Liquid dispenser | 18.99 | Saturday Knight Bali | ceramic | USA |
| Tissue box | 39.99 | Saturday Knight Heather | ceramic | China |
| TOTAL RETAIL | $181.92 | |||
| Total Market Basket $841.84 | ||||
Linens 'N Things
| * Two individually packaged shams at $13.99 each. ** Two individually packaged shams at $49.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $19.99 | Royale Linens | 200-tc, cotton | India |
| Queen comforter | 39.99 | Wamsutta | cotton/poly | USA |
| Pair of standard shams* | 27.98 | NA | poplin | USA |
| Queen dust ruffle | 25.99 | NA | poplin | USA |
| Queen quilt | 39.99 | Sunham | NA | China |
| Queen blanket | 14.99 | Simmons /WestPoint Stevens | polyester | USA |
| Throw | 9.99 | NA | cotton | India |
| TOTAL RETAIL | $178.92 | |||
| Bath | ||||
| Bath sheet | 9.99 | NA | cotton | Pakistan |
| Bath towel | 3.99 | Martex/WestPoint Stevens | cotton | USA |
| Hand towel | 2.99 | Martex/WestPoint Stevens | cotton | USA |
| Washcloth | 1.99 | Martex/WestPoint Stevens | cotton | USA |
| Shower curtain | 14.99 | Ex-Cell | vinyl | Indonesia |
| Bath rug | 14.99 | Springs/Wamsutta | NA | USA |
| Soap dish | 1.99 | NA | plastic | NA |
| Liquid dispenser | 3.99 | NA | plastic | NA |
| Tissue box | 4.99 | NA | plastic | NA |
| TOTAL RETAIL | $59.91 | |||
| Total Market Basket $238.83 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $149.99 | Croscill | cotton | USA/Thailand |
| Queen comforter | 139.99 | Alexander Julian/Dan River | cotton | USA |
| Pair of standard shams** | 89.98 | Croscill | NA | USA/Canada |
| Queen dust ruffle | 69.99 | American Pacific | cotton | China |
| Queen quilt | 189.99 | NA | NA | India |
| Queen blanket | 79.99 | NA | cotton/cashmere | Portugal |
| Throw | 49.99 | Mohawk Home | NA | Hong Kong |
| TOTAL RETAIL | $769.92 | |||
| Bath | ||||
| Bath sheet | 19.99 | Royal Velvet/Fieldcrest | cotton | NA |
| Bath towel | 17.99 | Avanti | cotton | USA |
| Hand towel | 13.99 | Avanti | cotton | USA |
| Washcloth | 8.99 | Avanti | cotton | USA |
| Shower curtain | 69.99 | Croscill | vinyl | USA |
| Bath rug | 39.99 | Mohawk/Newmark | NA | USA |
| Soap dish | 19.99 | Croscill | ceramic | UK |
| Liquid dispenser | 27.99 | Croscill | ceramic | India |
| Tissue box | 39.99 | Croscill | ceramic | China |
| TOTAL RETAIL | $258.91 | |||
| Total Market Basket $1,028.83 | ||||
Marshall's
|
Total market basket $389.16 * Two individually packaged shams at $5.00 each. ** Two individually packaged shams at $14.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $24.99 | Divatex Home Fashions | cotton | Pakistan |
| Queen comforter | 50.00 | Hillcrest | cotton | USA |
| Pair of standard shams* | 10.00 | Sleeping Partners Home Fashion | cotton | India |
| Queen dust ruffle | NA | NA | NA | NA |
| Queen quilt | 18.00 | Peking Handicrafts | cotton | China |
| Queen blanket | 19.99 | Martex/WestPoint Stevens | Vellux nylon | USA |
| Throw | 14.99 | Gold Coast | rayon | Hong Kong |
| TOTAL RETAIL | $162.96 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 6.99 | Mundotextil | cotton jacquard | Portugal |
| Face towel | 4.00 | Terrisol by Karsten | cotton | Brazil |
| Washcloth | 0.30 | WestPoint Stevens | cotton | USA |
| Shower curtains | 12.99 | Bath To Bath | cotton | India |
| Bath rug | 9.99 | Regal "Close Out" | cotton | USA |
| Soap dish | 5.00 | André Richard | ceramic | Japan |
| Liquid dispenser | 3.99 | NA | ceramic | China |
| Tissue box | 0.70 | André Richard | metal | Japan |
| TOTAL RETAIL | $43.96 | |||
| Total market basket $206.92 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $49.99 | Earl & Wilson | 320-tc, cotton | India |
| Queen comforter | 89.99 | Ralph Lauren Home | cotton | India/USA |
| Pair of standard shams** | 29.98 | That's Mine | cotton | China |
| Queen dust ruffle | NA | NA | NA | NA |
| Queen quilt | 49.99 | Tradewinds Textiles | cotton | India |
| Queen blanket | 24.99 | Ralph Lauren Home | cotton | USA |
| Throw | 29.99 | Laura Ashley/Hollander Home Fashions | cotton | USA |
| TOTAL RETAIL | $274.93 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 7.99 | Terrisol by Karsten | cotton | Brazil |
| Face towel | 5.99 | Orris & Orris | cotton | Turkey |
| Washcloth | 0.30 | WestPoint Stevens | cotton | USA |
| Shower curtain | 29.99 | cotton by Dost | cotton | Turkey |
| Bath rug | 34.99 | Newmark/Mohawk Home | cotton | USA |
| Soap dish | 6.99 | Croscill | NA | NA |
| Liquid dispenser | 12.99 | NA | metal | Taiwan |
| Tissue box | 14.99 | Croscill | NA | ceramic |
| TOTAL RETAIL | $114.23 | |||
Sears
| * Two individually packaged shams at $12.99 each. ** Two individually packaged shams at $29.99 each. *** Packaged in groups of two hand towels. **** Packaged in groups of three washcloths. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $34.99 | New Traditions/Sears | 180-tc, cotton/poly | USA |
| Queen comforter | 19.98 | Heartland/Sears | cotton/poly | USA |
| Pair of standard shams* | 25.98 | Colormate/Sears | 230-tc, cotton | China |
| Queen dust ruffle (tie) | 34.99 | Colormate/Sears | cotton/poly | USA |
| Whole Home/Sears | cotton/poly | USA | ||
| Queen quilt | 19.98 | Exception Value/Sears | ramie/poly | China |
| Queen blanket | 29.99 | Colormate/Sears | cotton | USA |
| Throw (tie) | 39.99 | Whole Home/Sears | nylon | USA/import |
| 39.99 | Sunbeam | acrylic/poly | USA/import | |
| TOTAL RETAIL | $205.90 | |||
| Bath | ||||
| Bath sheet | $9.98 | Compliments/Sears | cotton | Turkey |
| Bath towel | 3.98 | Compliments/Sears | cotton | Brazil |
| Hand towel*** | 3.98 | Exceptional value/Sears | cotton | Brazil |
| Washcloth**** | 3.98 | Compliments/Sears | cotton | Turkey |
| Shower curtain | 9.98 | CHF | vinyl | Taiwan |
| Bath rug | 7.98 | Antron Rugs by Dupont | construction: NA | USA |
| Soap dish | 1.98 | Exceptional Value/Sears | plastic | NA |
| Liquid dispenser | 3.98 | Exceptional Value/Sears | plastic | NA |
| Tissue box | 4.98 | Exceptional value/Sears | plastic | NA |
| TOTAL RETAIL | $46.18 | |||
| Total market basket $252.08 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $64.99 | Whole Home/Sears | 230-tc, cotton | China |
| Queen comforter | 229.99 | Fieldcrest/Pillowtex | 300-tc, cotton | USA/import |
| Pair of standard shams** | 59.98 | Whole Home/Sears | cotton | China |
| Queen dust ruffle | 39.99 | Whole Home/Sears | cotton denim | Indonesia |
| Queen quilt | 99.99 | New Traditions/Sears | cotton | China |
| Queen blanket | 99.99 | Sunbeam | acrylic | USA/import |
| Throw | NA | NA | NA | NA |
| TOTAL RETAIL | $594.93 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 17.99 | Whole Home/Croscill | cotton | India |
| Hand towel | 12.99 | Whole Home/Croscill | cotton | India |
| Washcloth | 7.99 | Whole Home/Croscill | cotton | India |
| Shower curtains | 34.99 | Whole Home/Sears | polyester | USA |
| Bath rug | 24.99 | Whole Home/Sears | NA | USA |
| Soap dish | 14.99 | Sears | ceramic | China |
| Liquid dispenser (tie) | 16.99 | Sears | ceramic | China |
| Sears | ceramic | China | ||
| Tissue box | $29.99 | NA | ceramic | China |
| TOTAL RETAIL | $173.91 | |||
| Total market basket $768.84 | ||||
Target
| * Two individually packaged shams at $9.99 each. ** Two individually packaged shams at $34.99 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $30.99 | Dayton Hudson | 180-tc, cotton/poly | USA |
| Queen comforter | 29.99 | WestPoint Stevens | cotton/poly | USA |
| Pair of standard shams | 19.98 | Dayton Hudson | cotton/poly | USA |
| Queen dust ruffle | 17.99 | Dayton Hudson | cotton/poly | USA |
| Queen quilt | 39.99 | Target Corp. | cotton | China |
| Queen blanket | 26.99 | Dayton Hudson | Vellux | USA |
| Throw | NA | NA | NA | NA |
| TOTAL RETAIL | $165.93 | |||
| Bath | ||||
| Bath Sheet | 7.99 | WestPoint Stevens | cotton | USA |
| Bath Towel | 1.99 | Fieldcrest Cannon | cotton | USA |
| Hand Towel | 1.69 | Fieldcrest Cannon | cotton | USA |
| Washcloth | 1.29 | Fieldcrest Cannon | cotton | USA |
| Shower curtain | 5.99 | Target Corp. | Vinyl | China |
| Bath rug | 9.99 | Mohawk Home | Dupont Antron nylon | USA |
| Soap dish | 3.99 | Aladdin | ceramic | China |
| Liquid dispenser | 3.99 | Aladdin | ceramic | China |
| Tissue box | 7.99 | Target Corp. | plastic | USA |
| TOTAL RETAIL | $44.91 | |||
| Total market basket $210.84 | ||||
| Top price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $39.99 | Springs | 200-tc, cotton/poly | USA |
| Queen comforter | 139.99 | Martex | cotton/poly | USA |
| Pair of standard shams | 69.98 | Martex | cotton/poly | USA |
| Queen dust ruffle | 44.99 | Martex | poly/rayon | USA, |
| Queen quilt | 79.99 | Target Corp. | cotton | China |
| Queen blanket | 29.99 | Dayton Hudson | cotton | USA |
| Throw | NA | NA | NA | NA |
| TOTAL RETAIL | $404.93 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 9.99 | WestPoint Stevens | cotton | USA |
| Hand towel | 7.99 | WestPoint Stevens | cotton | USA |
| Washcloth | 3.99 | WestPoint Stevens | cotton | USA |
| Shower curtain | 24.99 | Target Corp. | poly | USA |
| Bath rug | 24.99 | Martex | cotton | USA |
| Soap dish | 9.99 | Target Corp. | ceramic | China |
| Liquid dispenser | 9.99 | Target Corp. | ceramic | China |
| Tissue box | 19.99 | Target Corp. | ceramic | China |
| TOTAL RETAIL | $111.92 | |||
| Basket total retail $516.85 | ||||
Wal-Mart
| * Two individually packaged shams at $9.96 each. ** Two individually packaged shams at $16.96 each. NA: Not available |
||||
| Opening price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $21.97 | Mainstays | cotton/poly | USA |
| Queen comforter | 19.96 | WestPoint Stevens/Basics | cotton/poly | USA |
| Pair of standard shams* | 19.92 | Springs/Jubilee | cotton/poly | USA |
| Queen dust ruffle | 8.00 | Springs/Jubilee | cotton/poly | USA |
| Queen quilt | 49.96 | L. Kee & Co./Jubilee | cotton/poly | China |
| Queen blanket | 8.96 | Basics Owen Mfg. | poly/nylon | USA |
| Throw | 14.96 | Mohawk Jubilee | acrylic | USA |
| TOTAL RETAIL | $143.73 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 1.60 | Basics | cotton | USA |
| Hand towel | 1.30 | Cannon | cotton | USA |
| Washcloth | 1.00 | Basics | cotton | USA |
| Shower curtain | 9.96 | Excel/Main Street | cotton | China |
| Bath rug | 5.56 | Mainstay | NA | USA |
| Soap dish | 1.96 | Home Creations | plastic | China |
| Liquid dispenser | 1.96 | Home Creations | NA | China |
| Tissue box | NA | NA | NA | NA |
| TOTAL RETAIL | $23.34 | |||
| Total market basket $167.07 | ||||
| Top Price point | ||||
| Bedding | Price | Manufacturer | Construction | Country |
| Queen sheet set | $39.96 | Springs/The Linen Closet | cotton/poly | USA |
| Queen comforter | 45.96 | Springs/The Linen Closet | cotton/poly | USA |
| Pair of standard shams** | 33.92 | Springs/The Linen Closet | cotton/poly | China |
| Queen dust ruffle | NA | NA | NA | NA |
| Queen quilt | 55.96 | Keeco/Home Trends Heirloom | cotton | USA |
| Queen blanket | 26.96 | WestPoint Stevens/Vellux | poly | USA |
| Throw | 19.96 | Jubilee/Mohawk | rayon/acrylic | Hong Kong |
| TOTAL RETAIL | $222.72 | |||
| Bath | ||||
| Bath sheet | NA | NA | NA | NA |
| Bath towel | 7.96 | Basics | cotton | USA |
| Hand towel | 5.96 | Basics | cotton | USA |
| Washcloth | 4.96 | Basics | cotton | USA |
| Shower curtain | 24.96 | Springmaid | cotton | USA |
| Bath rug | 12.96 | Springmaid | cotton | USA |
| Soap dish | 7.96 | Springs | ceramic | China |
| Liquid dispenser | 8.96 | Springs | ceramic | China |
| Tissue box | NA | NA | NA | NA |
| TOTAL RETAIL | $78.68 | |||
| Total Market Basket $301.40 | ||||
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