JCP to launch new lingerie line
By Staff -- Home Textiles Today, 9/21/2006 9:01:00 AM
Plano, Texas -- JCPenney will introduce a new private intimate apparel brand, Ambrielle, in the largest private brand launch in the company's history. Ambrielle will be the centerpiece brand of JCPenney's redesigned lingerie departments, launching in JCPenney stores, catalogs and online on jcp.com in spring 2007.
Ambrielle is designed for the “modern lifestyle customer and blends fashion with outstanding hidden comfort and support. Its combination of luxurious fabrics designed for lasting wear, along with innovative comfort features, such as the brand's laser-cut, seamless and tag-free construction, make Ambrielle a superior intimate apparel choice,” according to the company.
JCPenney's new intimate apparel "boutiques" will feature newly designed fixtures, body forms showcasing the collection's assortment, oversized graphics and separate checkout registers for ease of shopping.
I have purchased several ambrielle bras from JC Penney in the last year. But, I purchased a ambrielle bra 3 weeks ago and it broke me out in a terrible rash. The rash was under my breast and where my straps are. Have
you changed the material of your bras?
Thank you,
Kathy Bogan
kbogan33@yahoo.com
Kathy Bogan - 2008-10-21 22:09:00 EDT
you changed the material of your bras?
Thank you,
Kathy Bogan
kbogan33@yahoo.com
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