Sleep Innovations hops into the LoveSac

-- Home Textiles Today, 10/20/2004 1:46:00 PM

WEST LONG BRANCH, N.J. — Sleep Innovations has entered a licensing agreement with The LoveSac Corporation under which it will become the exclusive manufacturer and retail distributor for the product.

Salt Lake City-based LoveSac's foam-filled sacs are similar in shape to traditional beanbags, but feature removable and washable covers in fabrics including microsuede, velvet and fur. The company's Original Oversized Sac has been used on several television programs – "The O.C." and MTV's "Cribs," among them – and is owned by celebrities including Jessica Simpson and Nick Lachey, Shaquille O'Neal, Matt LeBlanc and Rachel Hunter.Sleep Innovations will expand the brand into traditional sleep products, including pillows, mattress toppers and accessories."One of the most popular items in our new collection is the GameSac, a four-foot cube that molds to your body, creating the most comfortable video gaming chair ever," said David Fuchs, executive vice president of sales and marketing, Sleep Innovations. "True gamers know that Oversized Sacs are a necessary part of any gaming experience."