Alok Offers Flash in Top of Bed

By Staff -- Home Textiles Today, 9/16/2008 12:00:00 AM

At the New York Market —

Alok Industries this week is introducing AlokFashion, fashion bedding covering five trends:

• Urban Charm: camel, grey and chocolate rendered in a simple and elegant style;

• Indigo: shades of indigo and white spun together;

• Paisley fusion: melding of red, brown, and cream;

• Ebony & Ivory: a balance of black and white in a toile print;

• Oriental DiLux: romantic mixture of natural materials and colors warmed with pastels.

The company, which is a major apparel producer in India, is leveraging that part of its business by pairing many of its designs with menswear stripe sheeting.