Alok Offers Flash in Top of Bed
By Staff -- Home Textiles Today, 9/16/2008 12:00:00 AM
At the New York Market —
Alok Industries this week is introducing AlokFashion, fashion bedding covering five trends:
Urban Charm: camel, grey and chocolate rendered in a simple and elegant style;
Indigo: shades of indigo and white spun together;
Paisley fusion: melding of red, brown, and cream;
Ebony & Ivory: a balance of black and white in a toile print;
Oriental DiLux: romantic mixture of natural materials and colors warmed with pastels.
The company, which is a major apparel producer in India, is leveraging that part of its business by pairing many of its designs with menswear stripe sheeting.
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