Trend Lab signs license with Dr. Seuss Enterprises

Line will begin hitting stores this fall

-- Home Textiles Today, 4/30/2009 9:35:00 AM

Minneapolis – Trend Lab and Dr. Seuss Enterprises will collaborate through a license agreement to develop nursery and toddler products, including bedding, décor, storage, gift items, and diaper bags.

The line will launch at retail locations in the fall, starting with crib bedding and nursery décor.  Additional products and a broader assortment of bedding will be available in 2010. 

The line will be moderately priced and combine the whimsical aesthetic that Dr. Seuss is renowned for with the stylish design elements of Trend Lab. 

“We think Trend Lab Baby is at the forefront of their industry and are very excited to see what this partnership produces,” said Marie Gagliani, marketing manager, Dr. Seuss Enterprises.