Roces to Head Wal-Mart 'Store Experience'
By Staff -- Home Textiles Today, 11/27/2006 12:00:00 AM
New York —
Wal-Mart Stores is creating a new organization it calls "Store Experience" to delve more deeply into store planning, space management, and the retailer's store-of-the-community initiative.
Santiago Roces, who was most recently Wal-Mart's Korea president, will be leading the initiative. He is relocating to company headquarters in Bentonville, Ark.
Roces' promotion is one of several appointments that make up Wal-Mart's recently restructured marketing "dream team," explained John Fleming, evp and chief marketing officer, during Wal-Mart's presentation at the recent Morgan Stanley Global Consumer & Retail conference here.
Since Fleming joined Wal-Mart about 18 months ago, the plan has been to "really upgrade the talent and to develop some core competencies in areas around the customer."
We would love your feedback!