Arlee Taps Tapestries for Harvest, Holiday
-- Home Textiles Today, 3/10/2010 9:34:00 AM
At the New York Market – Arlee Home Fashions is taking its tapestry business to new heights with its heartiest helping ever for the harvest and holiday selling seasons.
The company is presenting 32 new harvest-oriented patterns and 36 Christmas-themed designs that translate onto a fully coordinated program encompassing placemats, runners, decorative pillows, chair pads and accent rugs.
Leading Arlee’s new tapestry product expansion is Lance Orlick, who joined the company last fall. He spent the past 14 years with Windham Weavers, now a division of Natco Home Products, developing similar programs in tapestry and other fabrications.
“When Arlee brought me on board, it was really to capture this business,” Orlick told HTT. “Arlee toyed in this product for a few years with good designs, but not great ones. But we’re bringing wonderful new line to market.”
Orlick explained that Arlee is producing its newly enhanced tapestry line from three factories in China – one owned and operated by the company and two others working in partnership with Arlee. Helping to enhance the assortment are improvements in design quality and technique.
“We edit our designs several times before we go to production. We are being very careful – we want the right color and the right design definition. We are being much more critical of the product until we get what we want,” Orlick said. “The colors are now vibrant and the design is more precise, more defined, and also much more creative. We’ve developed a lot of new patterns and new techniques.”
Suggested retail price points include: $2.99 and higher for placemats; $19.99 for runners; $7.99 to $12.99 for accent rugs; and $9.99 to $14.99 for decorative pillows.
“The product looks much more expensive than it really is because of the quality. We’re offering a lot of value,” he said.
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