High Point Market Ads Promote 'Connecting’

Staff -- Home Textiles Today, 6/22/2009 12:00:00 AM

High Point, N.C. —

The High Point Market Authority launched a new advertising campaign aimed at encouraging home furnishings professionals to “connect” at the upcoming High Point Market.

This ad is part of a series that will urge industry professionals to “connect” at the High Point Market.

The campaign, which will draw on the history of the 100-year-old event, is designed to cement High Point’s reputation as the hub of the industry, said Market Authority President Brian Casey.

“This fall, at a time in our industry’s history when everyone is searching for ways to get business moving again, our focus will be on connecting home furnishings professionals with the solutions and resources they need to grow,” Casey said.

The campaign was created by Greensboro, N.C.-based Emisare Inc.

“High Point is the hub, the one place that connects you to all things home furnishings,” said Scott Williams, vice president of marketing strategy at Emisare. “For that reason, our new campaign focuses on High Point as the connection point where the entire industry comes together, with eye-catching graphics that call to mind a kaleidoscope, signifying the continual evolution of market and the myriad resources available.”

The fall market is scheduled for Oct. 17-22.