Textillery Weavers eyes consumers with new ads

Staff -- Home Textiles Today, 9/9/2002 12:00:00 AM

BLOOMINGTON, IN —

In an effort to ramp up business with its retail and interior design trade partners, Textillery Weavers is launching its first-ever consumer ad campaign.

The campaign will begin with print ads appearing in the October through December issues of Architectural Digest. Under the theme "Throw Luxury Right in Your Lap," the first ad in the new campaign features one of the company's heavyweight, plush chenille throws and stresses their hand-woven U.S. design.

"Until now, the majority of our advertising and marketing efforts have been directed to our trade audience," said John Rose, president, Textillery Weavers. "At this stage in our company's growth and development, we're expanding these efforts to continue to build brand awareness among the consumer market."