Sleep Studio bows new name, new brand: SleepJoy

BY Staff -- Home Textiles Today, 6/1/2006 2:23:00 PM

New York -- Reflecting the future direction of its business, Comfort Sleeper has announced a company name change to Sleep Studio, LLC, and launches its lifestyle brand SleepJoy with the tagline "wake up happy."

"We believe that our new name, Sleep Studio, reflects the creativity and fun we hope to bring to the marketplace", states ceo Michael Rothbard. "There is enormous demand for the introduction of new products that enhance sleep quality, and we are very excited to be back in the business."

"The industry can look forward to significant new introductions premiering from Sleep Studio" states president Randy Spence. "For us, Sleep Studio conjures up a more vibrant image of the creative process of product development and marketing that we will bring to this category."

Of the new SleepJoy brand, vp Chris Ann Ernst said, "We are very excited about the opportunity to create a brand that reflects the aspirations of the consumer demographic that shops this category." The company will debut a range of new products in August at its 295 Fifth Avenue showroom.