Arrow strikes a modern pose
By Staff -- Home Textiles Today, 8/1/2005 10:51:00 AM
NEW YORK -- At this week’s unofficial Mini-Market, Arrow Home Fashions is playing up contemporary with a third of its new collection devoted to modern looks.
The company is showing 18 new patterns on beds, six of which are contemporary and four in multiple colors. There are also 30 prints being shown on boards that can be turned into beds upon request.
“We are trying to forge our way into contemporary design to be more well rounded for our customers and give us a bit more dimension,” explained Rich Sperber, executive vice president of marketing and operations at Arrow. “Basically, it’s a fabrications and piecing story offering looks that are easy to live with, but have a lot more trims.”
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