Hunter Douglas targets the next generation

Staff -- Home Textiles Today, 6/19/2001 5:04:00 PM

UPPER SADDLE RIVER, NJ — Hunter Douglas Window Fashions has introduced new hard window collections for Generation Y.

They include: Provenance, woven wooden shades; EverWood X-tra shutter blinds; WoodMates polymer blinds; Latitude, window treatments made from PVC material; and Sheerweave, vinyl-coated fiberglass and polyester roller shades.

"These 20-somethings are the up-and-coming generation of consumers and cannot be overlooked," said Sally Morse, director, Creative Services. "Generation Y looks for casual, affordable options to provide them with the light control and privacy they need without compromising on style."