Trader Vic’s latest label scouting for licensees

By Staff -- Home Textiles Today, 12/15/2004 11:09:00 AM

NEW YORK -- Trader Vic’s has signed with Moda International Marketing to represent the restaurant company in its licensing business.

The firm will target the mid-tier, specialty and department store channels, according to Michelle Alfandari, president of the licensing and marketing company. Moda will pursue licensees in the categories of home furnishings, food, drink, gift/stationery, apparel and entertaining.

“Trader Vic’s is an ‘experience brand’ drawing on its rich history and resources connected to the fantasy and relaxation a South Pacific island conjures up,” she said.

Moda also represents Lycra, Champion Athleticwear and the National Trust for Historic Preservation, among others.