Perfect Fit launches Destination Campus packaging

-- Home Textiles Today, 11/5/2004 12:06:00 PM

NEW YORK — Perfect Fit has launched back-to-school-oriented packaging solutions called Destination Campus.

Offered are a flat rectangular zippered poly bag that fits under beds and serves as a clothing storage unit; a taller square for the closet; a mesh and wire-rimmed hamper bag; and a laundry duffle bag.

Basic bedding items will be packaged in sets such as two pillows and a mattress topper for $39.99 or a full comforter, sheets, pillows and a mattress pad for $129.99 A version of these packaging concepts is also available for Jockey-branded items.

Perfect Fit also added luxury fabrics to its Jockey Platinum line in pillows and mattress pads. One jacquard, a sateen stripe and a solid baffle-box construction have been added in a 350-count silk cotton. There is also a 500-count mattress pad with 18-ounces of fill.

An entire line of Aller-Free pillows and pads have also been added using Ultra Fresh technology in a good/better/best strategy that goes from antimicrobial to offering anti-dust mite protection.