Trend lab to produce NASCAR infant line

-- Home Textiles Today, 9/24/2009 8:47:00 AM

Minneapolis – Trend Lab has signed a license agreement to collaborate with NASCAR on nursery and toddler products including crib and toddler bedding, décor, storage, gifts and diaper bags.

The line will launch at retail next summer beginning with crib bedding and nursery décor. Additional products including bodysuits and bibs, diaper bags and a broader assortment of bedding and décor will be available in late 2010.

The moderately priced line will combine Nascar themes with the contemporary designs from Trend Lab.

“This agreement aligns well with our overall focus on the young fans of our sport,” said Blake Davidson, managing director of licensed products for Nascar. The brand “is reaching out to youth markets in various ways to engage them about our sport and products such as these support that initiative,” he added.