Martha Stewart website relaunches
By Staff -- Home Textiles Today, 4/10/2007 12:13:00 PM
New York-- Martha Stewart Living Omnimedia today officially unveiled the new marthastewart.com, including “the best of the vast MSLO multimedia library, instant search and find capabilities and editors' picks” in a range of lifestyle ideas from cooking to scrapbooking to home decorating.
"We provide tools to help bring creative ideas to life, with thousands of recipes and tips, how-to instructions, beautiful imagery, and compelling videos. Episodes of ‘The Martha Stewart Show’ are now online on a one-day delay. We have designed the site to serve as the online source for daily ideas and inspiration," said Martha Stewart.
By fall, the company said it will add community and personalization features to prompt more interaction by consumers. Already, visitors to the site can share homespun stories that are “so Martha” as part of a sweepstakes.
The company is taking the widest possible view of the website’s potential. “The estimated 102 million women online are clearly underserved in the lifestyle arena," said Susan Lyne, MSLO president and ceo.
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