Maite Designs Signs Christian Mosso for Expansion

Collection to be Showcased at Atlanta International Gift Fair

By Staff -- Home Textiles Today, 1/7/2008 12:00:00 AM

Atlanta —

Maitè Designs has engaged Christian Mosso and Associates (CMA), an experienced home linens and gifts sales agency in the Southeast, as its sales and marketing partner for North America.

Maite Designs' signature line of fine linen products will now be available exclusively through CMA's showroom network, sales rep group and on both companies' e-commerce sites.

CMA will showcase the Maite Designs collection at the Atlanta International Gift Fair in Atlanta from Jan. 8-16.

At the show this week, Maite is launching a new line of European-inspired fine linens tailored for the U.S. market. Christian Mosso said the partners seek to build a strong brand presence for Maite Designs in the United States and globally.

The companies will reach out to retailers, designers, interior decorators, catalogs, brands and other channels, said Deepali Velayuthan, general manager, North Americas division. "Since we are the factory, we have all the advantages of having eliminated the long chain of middlemen," she noted.

The company will also focus on expanding its private label business, its portfolio of products and sourcing alternatives to streamline costs.

Maitè Designs' production is headquartered in Qingdao, China. The company's product range includes bedspreads, duvet covers, sheets, pillow cases and shams, decorative pillows, down products, curtains, bathrobes and table linens.