PEZ Candy Fabric Offered
By Staff -- Home Textiles Today, 1/28/2008 12:00:00 AM
New York —
Decorative and craft fabric maker A.E. Nathan has entered into a licensing agreement with PEZ Candy to produce over-the-counter fabric emblazoned with the PEZ logo, images of vintage candy dispensers and related nostalgic art.
"PEZ Candy is unlike any of the other typical cartoon character licenses that A.E. Nathan has run," said Nathan owner Scott Fortunoff, a fourth-generation member of the founding family. "The PEZ line will help A.E. Nathan reach out to an audience that we rarely tap. That audience includes adult and older generations that can appreciate the nostalgia of PEZ."
The license was brokered by Bradford Licensing Associates (Montclair, N.J.)
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