Rosedale Acquires Distribution Rights

By Staff -- Home Textiles Today, 10/3/2005 12:00:00 AM

Quebec — —

Quebec — Rosedale Draperies Inc., Montreal, a Canada-based home fashion fabric jobber, has acquired the exclusive distribution rights to the Curtains Up and Alhambra Drapery Hardware product lines for Quebec and the Atlantic provinces.

The high-end curtain rods will continue to be manufactured by the Alhambra Drapery Company Limited out of Toronto.

But instead of Freder Textiles doing the distribution, it will be Rosedale, according to company president Robert Gibbons.

Curtains Up and Alhambra products are sold through exclusive retail shops as well as designers and architects.

“We did a little marketing change, and we took it on. We are right now rebuilding a showroom that will be ready on Monday (Oct. 3) in Anjou,” Gibbons said.

Versailles Home Fashions, which distributes mid-tier window hardware to retailers like Home Depot, is also headed by Gibbons.

He decided to distribute the new lines under the Rosedale name as it targets a higher end retailer.

Gibbons said his company is merely picking up where it left off 12 years ago when it distributed the lines for about a year. Since the separation was amicable, Gibbons was more than happy to work with Alhambra again over a decade later.

Most of the line is made and hand-finished in Canada. It includes metal rods and components from ½-inch to 2-inches in diameter, wooden poles from 1 3/8-inches diameter to 3-inches plus accessories, as well as cast resin finials and components. The lines come in 14 colors.

“This is a big win for us. We have taken over an existing business with good volume and can just add it on to our sales. It is not like we are just starting from square one,” he said. “But we do have to convince the retailers to keep the product in their stores and to purchase new product from us.”