Trading Up Test at Family Dollar
By Cecile B. Corral -- Home Textiles Today, 12/4/2006 12:00:00 AM
Matthews, N.C. —
Looking to attract customers at somewhat higher income brackets than its typically modest clientele, Family Dollar will roll out in January about 200 new stores featuring a more polished concept.
These 200 or so units, said chairman and ceo Howard Levine, will feature better fixtures and new signage, among other things. "They'll get the best we have to offer in this concept," he said during the company's presentation at the JPMorgan Consumer & Retail Conference last week.
The 6,300-unit deep discount chain is testing the prototype now – in both a low-income area and in a more moderate income region, as well.
"This is not something we can be too excited about yet, but what this tells you is how our management team is working to improve upon the shopping environment and shopability of our stores," he explained. "I think this [new store concept] is very compelling in a better income area. Everybody likes to get a good value on their merchandise…and this will compete nicely not just with other dollar stores but other convenience retailers."
We would love your feedback!
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...