Hedaya Home completes quilt sets

Staff -- Home Textiles Today, 10/7/2002 12:00:00 AM

NEW YORK —

Hedaya Home Fashions is expanding into bagging quilt sets complete with sheets, shams and dust ruffle and also will launch at the upcoming October market, embroidered quilts, velvet quilts and a line of coordinating embroidered sheets.

"The growth of bed-in-a-bag has demonstrated that consumers respond to a fully coordinated package. And with the strength being shown in the handmade quilt area, we feel the concept is very applicable to the quilt customer," said Jack McDonnell, vp, sales.

The bagged quilt bedding ensembles will consist of handmade patchwork quilts, poly-filled with an all-cotton cover, handmade patchwork shams and a dust ruffle. Also included in the package will be 200-count coordinating print sheets and pillowcases made of a 55/45 cotton/poly blend. The line will debut in six classic quilt patterns, with the average queen retail set at $129.

The line targets the mid-tier, specialty store and department store segments. It begins shipping later this month.

Hedaya will also add a dressy, master bedroom look with the introduction of velvet embroidered quilts, its first entry into both constructions. The quilts are constructed of velvet and solid fabrics, with embroidered floral patterns on the velvet.

The line, which includes coordinating shams, will debut in three patterns: Velvet Rose and Velvet Bouquet, both employing Wedgewood blue velvet, and Velvet Garland, which features sage velvet. Designed for better department stores and specialty stores, the line will retail at $169 for full/queen.

To coordinate with the patterns, Hedaya will offer 200-count embroidered sheet sets made of 55/45 cotton/poly. Suggested retail will be $99.

"We've done this program as private label, but this is the first time we're offering it as open stock," McDonnell said.

Embroidery also is being introduced in the licensed Cheri Blum line of handmade patchwork quilts for better department stores and specialty stores. The new patterns — Blossoms & Buds and Mon Cheri — feature embroidered all-cotton covers with cotton fill. They join six Cheri Blum patterns currently in line.

"This program has pretty long legs," McDonnell said. "We're going into our second year, and sales continue to be strong."

In other licensed programs, Hedaya will add three new patterns to its Claire Murray line of cotton cover/cotton fill handmade patchwork quilts.