Elrene Expands Licensing

By Staff -- Home Textiles Today, 5/23/2005 12:00:00 AM

New York —

Elrene Home Fashions is expanding its growing roster of licensed programs, this time through its recent collaboration with The Echo Design Group for a complete line of table linens and kitchen textiles.

The new program is scheduled to debut this fall.

As part of the new agreement, Echo will design tablecloths, placemats, runners, napkins and napkin rings. Although still in the developmental design stage, Elrene will in turn present three collections with four to six product designs per group.

Elrene also creates licensed programs with artist Jonathan Adler, Nautica and Villeroy & Boch, among others.

Echo currently licenses a complete line of wallpaper, decorative fabric and trim, bedding, area rugs, throws, paper products, bath ensembles and decorative pillows with several companies, including FSC Wallcoverings, Kravet Fabrics, Revman International, Trade Am, C. R. Gibson, Creative Bath Products and Creative Home Furnishings.

In addition, the Echo brand encompasses wraps, cold weather products, gloves, rainwear, hair accessories, beachwear and handbags under its own brand as well as its other proprietary brand, Monsac.