Tweel buy finds the dec side of life
By Cecile B. Corral -- Home Textiles Today, 12/1/2003 12:00:00 AM
NEWARK, NJ —
Looking to grow its presence at retail and expand its offerings to include decorative pillow and more fully coordinate product lines, table linens and kitchen textiles supplier Tweel Home Furnishings has acquired domestic manufacturer Riverdale Decorative Products, based in Montgomery, AL.
Tweel, a family-owned company, acquired the name, inventory and assets of Riverdale from Alagold Corp., the owners of the more than 60-year-old company since 1981.
Don Tweel, president, said the plan is to relocate Riverdale's manufacturing and inventory operations to Tweel Home Furnishings' warehouse in Lakewood, NJ, and move customer service, sales and accounting offices to the company's headquarters here.
Riverdale Decorative Products will operate under its own name as a division of Tweel Home Furnishings. This change will be reflected in all products and labeling by January. Also by that time, the company expects to begin offering new fully coordinated lines comprising all of its product categories.
Tweel Home Furnishings was founded in 1910 by Tweel's grandfather. But it has been over the past five years that the company has experienced some of its most rapid growth, triggered by its expansion of fashion offerings in table linens and kitchen textiles as well as through the addition of new product categories, like shower curtains and accent rugs.
Before acquiring Riverdale, Tweel Home Furnishings was starting to offer decorative pillow styles — albeit a very limited number — to its customers.
"We believe Riverdale is a direct fit for us," Tweel said. "It fits into our existing customer base and allows for a natural expansion in term so of product."
Tweel Home Furnishings' main distribution channels are specialty and department stores, off-price chains and gift shops.
Tweel Home Furnishings, which both sources and domestically manufactures its products, will continue to domestically manufacturer Riverdale decorative pillows but is prepared to also offer sourced varieties "if the marketplace and pricing demands," Tweel said.
Related to this expansion, the company recently created two new executive positions. Industry veteran Phil DeLuca, formerly president of Duet Textiles in New York City, was named national sales manager, and Victor Hollingsworth, formerly an independent consultant for the industry, was named design director. Both report to Tweel.
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