HSN Celebrating 30 Years

By Staff -- Home Textiles Today, 7/9/2007 12:00:00 AM

St. Petersburg, Fla. —

Home Shopping Network (HSN) turns 30 years old this month, and the television and online retailer began celebrating July 1 under the theme "We're Going to Surprise You," with a revamped presentation, special sales and new products in home and other categories.

"Throughout the month, viewers will have the opportunity to enjoy many of our core, established brands, which our customers have come to know and love throughout the years, as well as an array of exciting new discoveries we'll be launching in all categories, including beauty, fashion, and home/lifestyle," said Mindy Grossman, ceo of IAC Retailing, the retail company that operates HSN.

The kick-off on July 1 was to feature a first-time appearance by famed chef Emeril Lagasse. Throughout the day, Lagasse arranged to showcase his signature Emerilware line, share recipes and cooking tips, and prepare meals.

"Surprises, especially when they are about great products, are exciting," Grossman added. "They pique your curiosity and engage you, and that's exactly what we want to do, not only for our current customers but also for those people who are experiencing HSN for the first time."