CMI updates p-o-p kit

Staff -- Home Textiles Today, 2/24/2003 12:00:00 AM

PAWTUCKET, RI —

Braided rug manufacturer CMI (Colonial Mills Inc.) has updated its retail merchandising kit for sample center and swing-arm sets to provide a better selling tool for its dealers.

Available in an organized package, the aids include yarn poms in six new colors for the "Galleria" collection, four "Seascape" ticking stripe fabric swatches and new hangtags intended to show customers CMI's various rectangular sized rugs, including skus in the Galleria, Reflections, Cornucopia and Seascape collections. Also included in the revamped merchandising kit are new story cards for eight styles and 34 stickers aimed at attracting attention to particular products as well as a blank and two-sided retail price sheet that dealers can fill out with their own retail price points and hang from the sample center or swing-arm set for quick reference.

"We are seeing dramatic growth in the braided texture rug category, and we want to ensure that our retailers have the support needed to take advantage of this business opportunity," said Don Scarlata, president and ceo. "With our new yarn poms, swatches, hangtags, story cards and stickers, we're marketing our products at the point of purchase like never before."