Nourison's world runs round 'n round
By Cecile B. Corral -- Home Textiles Today, 5/19/2003 12:00:00 AM
SADDLE BROOK, NJ —
Rounds and runners are the latest additions to the growing domestics division of Nourison.
Like all of its other accent rugs, Nourison's newest domestics skus — 3' x 3' rounds and 2' x 5' runners — are machine washable and handmade in China.
The company was prompted into making these new styles when one of its retail customers — a major department store — asked Nourison to make round and runner samples whose designs would complement existing styles the store was already carrying.
"We thought it was a great idea; and we figured if one customer liked it, so might many others," said Gary Shafran, sales and marketing manager for Nourison's accent rugs division.
Now Nourison has several new round and runner styles it is previewing before the launch at the textiles show in September.
The new rounds and runners are predominantly made in two constructions — hooked and carved, and tufted and carved.
"This is where most of the business is for us," Shafran said. "But we are able to make any of our styles in high-low hooked and tufted as well." Shafran added that the company can make round and runner sizes for any of its current roster of designs.
"Most of our patterns are overall designs, so they lend themselves to these new sizes," he said. Retail price points for the hooked and carved styles are set at $49.99 for the rounds and $59.99 for the runners.
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