Couristan cross-coordinates in Roll Runners brochure
By Staff -- Home Textiles Today, 4/23/2008 2:03:00 PM
Fort Lee, N.J. – Rug producer Couristan has released a newly designed Roll Runner brochure aimed at showcasing the many cross-coordination possibilities for its broad roll runner line with a new range of area rugs, special shaped pieces and wall-to-wall carpeting.
The mission was to create not only an effective sales tool but a reference guide “for any home decorator looking to create a custom style for their home,” explained Donielle Arabia, assistant director of advertising and marketing for Couristan.
The 48-page, four-color booklet highlights Couristan’s nearly two-dozen diverse roll runner styles, including the classic Adelaide Trellis and the artisan-crafted Wisteria collections.
Both wool and polypropylene products are featured, covering a broad range of price points and constructions. Roll runners come in various sizes, and pictured are 26-inch to 36-inch wide pieces.
The Roll Runner brochure also includes full descriptions of each pattern, key selling points and a complete list of every available coordinate option. Other information includes fiber-specific care as well as maintenance instructions and warrantee information.
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