Court of Versailles Ready for Market
By Staff -- Home Textiles Today, 9/19/2005 7:03:00 AM
New York — The Court of Versailles luxury brand is headed into the upcoming New York Home Textiles Market with richer colors and new fabrications with a dryer hand than in recent years.
Hermine Mariaux, president of the eponymous international licensing firm that handles the brand, summed up the latest fashion direction as “less shiny, more matte, more cotton.”
The new designs are interpretations based on The Court of Versailles Foundation’s archives of primarily 18th and 19th century damasks, jacquards, brocades and embroideries. Those designs encompass both the opulence of the staterooms and the more modest patterns employed in the palace’s private quarters, Mariaux noted. This season’s collection nods toward the latter.
“It is traditional, but there are also seasonal aspects to it as well,” she said.
Springs Industries recently marked its third year as the U.S. licensee for the brand, and is encouraged by its retail penetration in bedding departments, said Tom Voorhees, vice president and national account manager for Court of Versailles.
As well as its placement at Bloomingdale’s, the brand has recently moved into the better Macy’s stores, he said. It’s also headed for Marshall Field’s A and B units. In addition, Court of Versailles has a few skus at Neiman Marcus and in the Horchow’s catalog.
Having laid a department store foundation in the bedding, Springs now plans to move more aggressively in bath.
“At this time, Court of Versailles has been primarily an ensemble business, and the bath products have coordinated to the bedding,” he said. “Now we’re looking at the right item to introduce as a solid color towel.”
The towel, Mariaux hastened to add, “is not going to be a commodity towel.”
At market next month, Springs will introduce several new Court of Versailles bedding designs.
Madeleine is a classic matelasse coverlet featuring a center medallion design. Woven of especially finely spun cotton, it is finished with a garment wash and offered in four colors, including white. Each coordinates to a Court Of Versailles sheet program.
Chatelaine is a ribbed ottoman jacquard in taupe woven of mercerized cotton with raised design elements to add dimension. The sheet, in a new color to coordinate with the outer bedding displays a tone-on-tone scroll embroidery.
Plaisance features a wide floral stripe as a dramatic accent on a deep gold jacquard blend of silk and cotton. The coordinated sheet in pale ivory picks up a smaller scaled garland from the top-of-the-bed ensemble. Twisted cords, tassels and buttons are used as trims.
Rococco is a romantic floral jacquard in a classic layout. Bouquets of roses and larkspur are intertwined with delicate lace filigree. Soft tones of butter yellow, blush, sage and acqua are woven into a cotton/silk blend. Braided cording in golden tones is used as the decorative finish, and rouge colored decorative pillows are embroidered with garden flowers.
Chateau is a formal damask in shades of amber and smoke-y brown in a silk and cotton construction, creating a low-luster fabric. Both the edges of the duvet and shams use a flange treatment. The 400-count sateen sheet is in an amber shade featuring gold embroidery on the cuffs. The flat sheet features a 22-inch turnback. The dec pillows employ a mixture of fabrics alternating from sheer organza to silk embroidery. A silk amber bed ruffle and square pillows are layered into the bed.
Springs is also offering its first basic bedding piece in the Court of Versailles program. Waltz is a rich biscuit quilted down comforter covered in a shimmering 400-count jacquard made of 70/30 blend of cotton/silk. The comforter has a 650 fill power with 80 percent down cluster. The duvet, which can be used on the top of the bed without a duvet cover, is embroidered with the Court Of Versailles signature logo on the four-corner drop.
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