Robert Allen Group and Sherwin-Williams Collaborating
Staff -- Home Textiles Today, 5/18/2009 12:00:00 AM
Foxboro, Mass. —
Fabrics and furnishings designer and marketer The Robert Allen Group has partnered with Sherwin-Williams for a shared palette to help interior designers and shoppers match fabrics to wall hues.
As of late March, a suggested palette of complementary Sherwin-Williams colors have been included in the new Robert Allen Color Library upholstery and multipurpose fabric collection books.
This month, Sherwin-Williams plans to debut a color studio in the Robert Allen-Beacon Hill showroom at the Decoration & Design (D & D) Building in New York. The company also will have a smaller presence at more than a dozen Robert Allen-Beacon Hill showrooms nationwide.
"Finding new ways to combine color has always been one of my favorite stages of the design process," said Christy Almond, operating vp of design and merchandising for Robert Allen. "Our work with Sherwin-Williams will enable us to share some of the color inspirations behind our collections as well as create a complete color and design resource center for the design community."
There are 40 Sherwin-Williams colors up for suggestion for Robert Allen's new spring fabric lines. They include: Hydrangea, Tulip, Terrain, and Leaf. A palette of 10 coordinating hues — spanning neutrals and vibrant accent colors — will be highlighted on a color card for each collection. For example, the Leaf collection includes Forward Fuchsia (SW 6842) and Muslin (SW 6133). In the Tulip collection, Grenadine (SW 6592) is contrasted by the soft pink Lotus Pod (SW 7572).
"This collaboration is a natural fit for both companies," said Jackie Jordan, director of color marketing for Sherwin-Williams. "We've long been familiar and have worked with The Robert Allen Group, and look forward to broadening our relationship with this new program."
The Sherwin-Williams color cards and professional color library will be available to designers at Robert Allen-Beacon Hill showrooms in Atlanta, Boston, Chicago, Dallas, Dania (Ft. Lauderdale, Fl.), Houston, Los Angeles, Philadelphia, San Francisco, Seattle, Washington D.C., New York and Troy, Mich. The company's 600-square-foot Manhattan "studio within a studio" on the third floor of the D & D Building will display designer-sized samples of the entire Sherwin-Williams color system.
"We expect to begin co-hosting color-related events with Robert Allen in key showrooms later this year," Jordan said. "These events will serve as a great complement to our new presence in New York."
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