Belk Offers Licensed Biltmore Estate Line

Staff -- Home Textiles Today, 3/20/2006 12:00:00 AM

Asheville, N.C. —

Asheville, N.C. America's ultimate mansion has teamed up in a direct license with Belk to offer Biltmore Estate For Your Home, an assortment of merchandise comprising fashion bedding, home furnishings and related items. The exclusive program has debuted at 75 Belk stores across the Southeast.

The famed Vanderbilt family estate selected Belk for the partnership in part because “both companies share similar customer demographics and we both have outstanding reputations,” said Biltmore Estate director of business development Tim Rosebrock.

Belk will price the line at the high end of its home products. The design direction is “classic styling with updated looks,” the companies said.