Survey finds 45% of shoppers don’t trust retailers to keep data safe

San Diego – According to a new report, 45% of shoppers surveyed have had personal information stolen from a security breach. And the risk is higher for the core millennial market, with 60% of 18-to 24-year-olds indicating they have had their information stolen.

Those are among the findings by sales and marketing firm Interactions, which released its third Retail Perceptions trend report, "Retail's Reality: Shopping Behavior After Security Breaches." The report focuses on how consumers react to the increasing risk of having their information exposed to a security breach.

"When shoppers' information is exposed, not only does it damage the store brand reputation, but it also impacts profitability and productivity throughout the entire organization," said Giovanni DeMeo , vp of global marketing and analytics at Interactions. "Whether or not your store has been directly affected by a data disaster, your shoppers now perceive you differently – and are changing their shopping behaviors because of it."

Of those shoppers surveyed whom have had their information stolen through a security breach: 85% tell others about their experience, 33.5% use social media to complain about their experience, and 20 percent comment directly on the retailer's website.

In addition, an overwhelming 45% of shoppers indicated they do not trust retailers to keep their information safe, and when shoppers know that their retailer has experienced a security breach: 12% say they have stopped shopping at that retailer, and 36% will shop there less frequently.

Home Textiles Today Staff | News & Commentary

Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!