Internet 3rd Biggest Channel for Women Shoppers
-- Home Textiles Today, 3/1/2010 12:00:00 AM
New York —
The Internet is now the third most-shopped channel for women, lagging only supermarkets and mass merchants, according to a recent report by retail marketing consultancy WSL Strategic Retail.
Nearly a quarter (24%) of women shopping the Internet turn to the channel weekly for their purchases, up from just 10% two years ago. And leading brick-and-mortar retailers' sites are not their favored venues.
Amazon leads, capturing 57%, followed by 37% for eBay. Only 7% of women shopping the Internet visit walmart.com and only 6% turn to jcpenney.com. Target, Kohl's, Sam's Club and Costco attract fewer than 5% of online women shoppers, according to WSL's new How America Shops MegaTrends Study.
And 25% of women who shop online use the channel to buy home décor, the study found.
Income is not the factor it once was. For women with household incomes under $40K, the internet is the No. 4 channel, after dollar stores. For all others, it is No. 3.
“The number shopping the Internet doubles when asked where they shopped in the last 90 days to 47%, up 13 points since 2008,” according to WSL.
We would love your feedback!
-
Riding the E-Wave
May 10, 2010 -
Home is Where the Cart is
Sep 12, 2011 -
Textiles a Leader in Williams-Sonoma Strong 1Q
May 24, 2011 -
Textiles a leader in Williams-Sonoma's strong 1Q
May 19, 2011
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
