Executive Bill Brand Gains Merchandising Oversight at HSN

Staff -- Home Textiles Today, 2/23/2009 12:00:00 AM

St. Petersburg, Fla. —

HSN has expanded responsibilities for Bill Brand, evp of programming and advanced services, to include marketing and business development functions. Brand reports to Mindy Grossman, ceo.

In making the announcement, Grossman said, "Bill has been part of the leadership team that has driven HSN's turnaround over the last three years, and I continue to have great confidence in this team's ability to navigate the current environment and chart HSN's next chapter of growth."

Brand said, "A critical component of HSN's development has been our ability to articulate and deliver a unique brand identity that differentiates the HSN experience for our customers. How we market ourselves, what we program, and our ability to reach consumers on every available platform will be key to shaping HSN's future, and the prospect of leading this combination of functions, which are critical to HSN's continued growth, is an exciting opportunity."

Brand's responsibilities now span several areas key to the elevation and expansion of the HSN brand. As head of programming, he directs the strategy for the network's lineup and identifies new programming concepts and opportunities around the company's key merchandising events. Additionally, he leads HSN's off-network initiatives.

Brand will now also manage HSN's marketing team, which includes brand management, customer relations management, strategic marketing alliances and public relations, as well as business development, which identifies new partnership and merchandising opportunities.