Texlynx Teams with Adorable Linen, La Beaute

-- Home Textiles Today, 9/15/2009 12:00:00 AM

Lahore, Pakistan —

Buying house Texlynx Home has announced a pair of new ventures expanding its global reach.

Texlynx signed a joint venture with Adorable Linen, a Netherlands based-brand with outreach in the Middle East and Benelux markets. Founded in 2005 by textiles engineer Sabine Van Der Looij, Adorable creates hand-crafted linens for the middle to higher end of the market.

Texlynx will help with development, sourcing and marketing Adorable Linen on an exclusive basis, which is expected to provide Texlynx access to the previously unexplored Benelux market.

The company also partnered with Dubai-based brand La Beaute, which produces luxury goods for high-end clientele including members of the royal families, celebrities, palaces and boutiques. The brand has a prominent retail presence at the Jumeirah Beach Residence.

Texlynx will develop and source for La Beaute on an exclusive basis, as well as market the brand through its offices worldwide.

The company has also entered into a joint venture with Vantage Printers, a leader in the printing and packaging industry in Pakistan, that has two decades of experience in home textile packaging.

“The partnership will streamline processes for international clients who can now operate through one window for all their home textile packaging needs - from desktop to doorstep,” the executives of the companies – Texlynx founder and president Imran Lateef and Vantage Pakistan ceo Adnan Bashir — said in a joint statement.

Lateef called Vantage “a one-stop shop for design, photography, color management, prepress to final printing and dispatch to the desired mills across Pakistan, India, China and Middle East.” He said that as now, “Texlynx has Vantage’s merchandising team sitting permanently” in the Pakistan and Middle East offices of Texlynx.