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Hollander intros foam-like pad

-- Home Textiles Today, 3/11/2010 8:48:00 AM

New York – Hollander Home Fashions this week introduced Flexotech, a mattress topper that provides the support of memory foam.

Flexotech is made of three layers specialty non-woven polyester, a bonded poly and a gel. The zip-off cover is machine washable.

The non-woven poly “is a technology we originally saw in Europe in sports car seats,” said Beth Mack, chief merchandising officer.

A queen topper retails at $200.

Hollander is also debuting Nu-Soft, a cotton-rich mattress pad with an ultra-soft touch that is also machine-washable.

Top-of-the-line Eco-Luxe utility bedding is woven in India from GOTTs-certified organic cotton and finished in Germany.

For Laura Ashley basic bedding, Hollader pulled from Ashley’s UK design book.

“Laura Ashley customers in England are a little more sophisticated,” said Mack. “The line is a little more cleaner in look and a little more contemporary, but still true to Laura Ashley.”

Hollander also revamped its packaging, ditching pictoral inserts in favor of bold, contemporary simplified product statements.

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